Barclay Pearce Capital

Barclay Pearce Capital, abbreviated as BPC, is an Australian multinational corporate advisory and equity trading firm based in Sydney, Australia. BPC’s services include providing client-focused advice, trade execution and quality objective research for institutional and corporate clients seeking to access the Australian Equity markets. BPC’s services are mostly marketed to companies listed or wanting to be listed on the ASX, in addition to investor clients such as sophisticated inve

My role within this summer contract, was to assist with company's market entry, campaign reporting and communicating with C-Suite level executives to convey their brand message and product value to audiences through various medias. I also help uphold Investor Relations through newsletter creation, Elementor blog updates, content creation, Podcast editing and focus on brand personalisation and image building through my Linkedin strategy such as creating our LinkedIn newsletter (BPC Insider) and showcasing of company culture through #BPCLife.

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My work contributed the following in the span of a 3 months timeframe:

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• 200+ LinkedIn followers
• Average increase of 398% for organic impressions
• Increase of approx 3.5x click-through rate for LinkedIn posts by me
• Over 600+ new subscribers to BPC Insider in the first three posts

My Work

Podcast example

My role of script writing and interview editing for our podcast series with Paul Dalgleish, CEO of GreenHy2 (ASX:HY2), in regards to our user engagement and informative strategy for it's market entry.

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I also had the opportunity to contribute my photo and video editing skills to our insight video series (As Barclay Sees It)

Newsletter Creation (BPC Insider)

I had the sole responsibility and contribution for BPC's LinkedIn Newsletter (BPC Insider) where i created weekly captions and posts regarding trends and updates on financial events and statuses of the Australian market.

LinkedIn Brand Strategy

Additionally, i had the sole responsibility and task to develop a LinkedIn strategy to further engage current and future clients and followers through showcasing BPC's company culture and brand personality. These tactics allowed me to achieve an:

• Average increase of 398% for organic impressions
• Increase of approx 3.5x click-through rate for LinkedIn posts by me